Playmates for kids?

Not sure if Playmates is a proper name for a kids coloring book. Makes me think about the girls next door and Hugh Hefner..
I picked this up at my last thrift run. It was only 25 cents and i love the cover. Hoped the inside would be filled with cute coloring pages, but not this time. The drawings were definitely done by a different illustrator then the one who made the cover.
Thinking about framing it.